Healthcare Case Study - Marketing Assessment
MSO network of three oncology practices
SCALE Marketing conducted a comprehensive and in-depth assessment of existing marketing programs and opportunities resulting in a strategic marketing plan with prescriptive solutions, executable tactics, and robust processes for optimizing and tracking campaign performance.
Evaluate Marketing Performance
Create Marketing Plan and Select Solution Partners
Marketing Assessment Project Scope
SCALE Marketing’s assessment included a comprehensive evaluation of digital, traditional, and local marketing channels. It also reviewed and redesigned processes for campaign optimization, lead management,
and marketing analytics.
The comprehensive analysis of leads from attribution through conversion and revenue over time revealed:
Marketing Program Recommendations
The outcome was a holistic plan to optimize and leverage marketing components in concert with
new management systems and processes to drive cost effective new patient growth.
Paid Search Management
Social Media Management
Online Reputation Management
Online Directory Management
Data Management & Analytics
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