Marketing is most effective when tied to the overall business strategy and coordinated with other disciplines such as payor contracting, facilities, and operations.
STEP 1: Understand the current state
Deeply understand the current state of marketing efforts, how they are performing, who is managing them, and how they’re communicated internally. Understand overall goals.
STEP 2: Conduct a competitive analysis
Conduct a competitive analysis with the platform’s top competitors including website features, search rankings, social media content, advertising, and messaging.
STEP 3: Provide recommendations
Develop recommendations for top marketing initiatives to meet goals, stay within budget, and provide the best ROI.
STEP 4: Develop marketing calendar
Develop a calendar of deliverables, execute on recommendations, and implement a system for tracking progress and reporting for on-going status transparency.
STEP 5: Monitor results & performance
Monitor results and performance, demonstrate that results achieved align with originally communicated goals; identify the next round of value-add target initiatives to achieve evolving marketing initiatives.